• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The most popular meaning of public opinion refers to the beliefs, attitudes, and preferences prevailing among the members of a given community. Although public opinion is often personified, it is, in fact, a random aggregation of individual opinions that are lacking ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles