World Wildlife Fund

ALTHOUGH THE WORLD Wildlife Fund around the world has changed its name to the World Wide Fund for Nature, the original name remains the official one in the United States and Canada. As an international nongovernmental organization, it was founded in 1961 in Switzerland to help with the conservation, research, and restoration of the natural environment, changing its name in 1986, although still keeping its initials (WWF) around the world.

Although over many years the WWF became famous for its protection of endangered fauna—its symbol remains a panda bear—it has also been keen to preserve natural environments, seeing its role as helping endangered flora as much as fauna, with the change in its name reflecting this. Indeed the WWF now recognizes that the single biggest threat ...