THE WORLD BUSINESS Council for Sustainable Development (WBCSD), based in Geneva, Switzerland, is a global association of businesses focused on market-oriented solutions to sustainable development and is appropriately structured along the lines of a chief executive officer (CEO)-led business. The WBCSD s mission statement asserts its purpose: “Our mission is to provide business leadership as a catalyst for change toward sustainable development, and to support the business license to operate, innovate and grow in a world increasingly shaped by sustainable development issues.” The WBCSD arose from ideas forwarded at the United Nations Conference [Page 1102]on Environment and Development (UNCED), also known as the Rio de Janeiro Earth Summit of 1992, where Swiss businessman Stephan Schmidheiny was appointed chief adviser for business and industry to the ...