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Corporate Identity

  • By: John M. T. Balmer
  • In: Encyclopedia of Global Studies
  • Edited by: Helmut K. Anheier & Mark Juergensmeyer
  • Subject:Globalization, Social Policy (general), Cultural Geography

Corporate identity is an important global and institutional phenomenon. Within the corporate marketing domain, it is viewed as a central and necessary concept. In international contexts, corporate identities are significant, prominent, and omnipresent, and they are central to our ...

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