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Corporate Identity

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Balmer, J. (2012). Corporate identity. In H. K. Anheier & M. Juergensmeyer (Eds.), Encyclopedia of global studies (Vol. 1, pp. 291-293). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452218557.n96

Balmer, John M. T. "Corporate Identity." In Encyclopedia of Global Studies, edited by Helmut K. Anheier and Mark Juergensmeyer, 291-293. Thousand Oaks, CA: SAGE Publications, Inc., 2012. doi: 10.4135/9781452218557.n96.

Balmer, J 2012, 'Corporate identity', in Anheier, HK & Juergensmeyer, M (eds), Encyclopedia of global studies, SAGE Publications, Inc., Thousand Oaks, CA, pp. 291-293, viewed 21 October 2019, doi: 10.4135/9781452218557.n96.

Balmer, John M. T. "Corporate Identity." Encyclopedia of Global Studies. Eds. Helmut K. Anheier and Mark Juergensmeyer. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012. 291-293. SAGE Knowledge. Web. 21 Oct. 2019, doi: 10.4135/9781452218557.n96.

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