SAGE Reference - Encyclopedia of Global Studies

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Corporate Identity

In: Encyclopedia of Global Studies
Edited by: Helmut K. Anheier & Mark Juergensmeyer
Subject:Globalization, Social Policy (general), Cultural Geography
Keywords:corporate identity

Corporate identity is an important global and institutional phenomenon. Within the corporate marketing domain, it is viewed as a central and necessary concept. In international contexts, corporate identities are significant, prominent, and omnipresent, and they are central to our ...

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  Anheier, H. K., & Juergensmeyer, M. (2012). Corporate identity. In Encyclopedia of global studies (Vol. 1, pp. 291-293). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218557.n96
  
  Anheier, Helmut K., and Mark Juergensmeyer. "Corporate Identity." In Encyclopedia of Global Studies, edited by Anheier, Helmut K., and Mark Juergensmeyer, 291-93. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218557.n96.
  
  Anheier, H. K. and Juergensmeyer, M. 2012. Corporate Identity. In: Helmut K. Anheier and Mark Juergensmeyer Editors, 2012. Encyclopedia of Global Studies, Thousand Oaks, CA: SAGE Publications, Inc. pp. 291-293 Available at: <https://dx.doi.org/10.4135/9781452218557.n96> [Accessed 20 May 2022].
  
  Anheier, Helmut K. and Mark Juergensmeyer. "Corporate Identity." Encyclopedia of Global Studies. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 291-93. SAGE Knowledge. 20 May 2022, doi: https://dx.doi.org/10.4135/9781452218557.n96.
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