SAGE Reference - Encyclopedia of Global Studies

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Marketing

In: Encyclopedia of Global Studies
Edited by: Helmut K. Anheier & Mark Juergensmeyer
Subject:Globalization, Social Policy (general), Cultural Geography

Economic exchange, most recently in the form of global trade, has been one of the keys to human progress. The mechanisms of modern-day international trade, to a large extent, are subsumed under the term marketing. The American Marketing Association (2007) provides ...

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  Anheier, H. K., & Juergensmeyer, M. (2012). Marketing. In Encyclopedia of global studies (Vol. 1, pp. 1116-1118). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218557.n348
  
  Anheier, Helmut K., and Mark Juergensmeyer. "Marketing." In Encyclopedia of Global Studies, edited by Anheier, Helmut K., and Mark Juergensmeyer, 1116-18. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218557.n348.
  
  Anheier, H. K. and Juergensmeyer, M. 2012. Marketing. In: Helmut K. Anheier and Mark Juergensmeyer Editors, 2012. Encyclopedia of Global Studies, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1116-1118 Available at: <https://dx.doi.org/10.4135/9781452218557.n348> [Accessed 29 Jun 2022].
  
  Anheier, Helmut K. and Mark Juergensmeyer. "Marketing." Encyclopedia of Global Studies. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 1116-18. SAGE Knowledge. 29 Jun 2022, doi: https://dx.doi.org/10.4135/9781452218557.n348.
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