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Marketing

  • By: John L. Graham
  • In: Encyclopedia of Global Studies
  • Edited by: Helmut K. Anheier & Mark Juergensmeyer
  • Subject:Globalization, Social Policy (general), Cultural Geography

Economic exchange, most recently in the form of global trade, has been one of the keys to human progress. The mechanisms of modern-day international trade, to a large extent, are subsumed under the term marketing. The American Marketing Association (2007) provides ...

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