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Franchise Systems

  • By: Dieter Ahlert, Hai Van Duong Dinh & Katherina Gehrmann
  • In: Encyclopedia of Global Studies
  • Edited by: Helmut K. Anheier & Mark Juergensmeyer
  • Subject:Globalization, Social Policy (general), Cultural Geography

Since the 1950s, franchising has emerged to become one of the most common forms of business organization and a dominant form of global expansion. This dynamic has spanned nations, as franchising is commonly used as an internalization strategy, encompassing industries and ...

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