Creative Productivity

Creativity is often discussed in one of four categories of definitions: the creative person, process, product, or environment. The creative person usually has high levels of creative potential that is expressed through his or her creative products. The creative process is the set of steps a person takes to produce creative work. The most well-known creative process was described by Graham Wallas in his 1926 work, The Art of Thought, as having four steps: preparation, incubation, illumination, and verification. A creative product is usually discussed as having attributes such as originality, elaboration, and novelty, but also social value. Many researchers define a creative product as something new that has been brought into existence purposefully. The creative environment is usually described as either a social or ...