Four basic themes can be discerned in recent creativity research literature. First, it has been suggested that all people possess creative problem-solving abilities to some extent. Second, some people tend to be more creative than others. Third, creativity can be studied as a manifestation of cognitive skills that are developed within a creativity-fostering environment. Fourth, some authors propose that one should use a combination of these themes; for example, a holistic combined theory called the investment theory. One recurring perspective is that creativity commonly involves taking some risks.

Investment Theory

Robert Sternberg described investment theory as six interrelated resources: intellectual abilities, knowledge, styles of thinking, personality, motivation, and environment. All of these themes may have relevance in describing how an individual may be more or less creative. ...

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