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Dual Processing Model

The dual processing model is a theory of how people learn that assumes that people have separate channels for processing verbal and visual material. Verbal material includes printed and spoken words, whereas visual material includes illustrations, photos, animation, and video. The dual processing model is based on the idea that the way people mentally represent verbal material is qualitatively different from the way they represent visual material. The dual processing model has its roots in Allan Paivio's dual coding theory, has been applied to multimedia learning by Richard Mayer, and has implications for creativity and talent.

Dual Coding Theory

Paivio proposed dual coding theory in his classic books Imagery and Verbal Processes in 1971 and Mental Representations: A Dual Coding Approach in 1986. The central tenet in ...

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