MacEachren, Alan (1952–)

Alan MacEachren is an American cartographer, an author, and a professor of geography at Pennsylvania State University. He is a pioneer in cartography and geographic information science (GIScience) research, known particularly for popularizing the term geographic visualization and setting its research agenda and more recently for establishing and directing the GeoVISTA Center at Penn State and launching the research initiative of geovisual analytics.

MacEachren argues that geovisualization (as it has come to be known) is more than the introduction of computing technology in the creation of dynamic maps and visual representations; it also considers the complex cognitive processes of representation users and the development of tools and theories that enable problem solving and knowledge construction. MacEachren presented the process of geovisualization as a complement to cartographic ...

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