Geodemographics uses the close links between where a person lives and the lifestyle choices that the person makes for various economic, social, and political applications. It is the analysis of the demographic and socioeconomic characteristics of people based on their location, although it is often viewed as a data exploration tool rather than a method of hypothesis investigation. Developments in geodemographics go hand in hand with advances in geographic information systems (GIS) as geodemographics heavily uses the mapping of classification schemes. Analysis consists of data acquisition and cluster-based classification to produce profile groupings of similar attributes, which are then assigned to contiguous geographic areas. Marketing companies, academia, and government use these classification schemes for a variety of applications, such as predicting the usage of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles