Business geography integrates geographic analysis, reasoning, and technology to improve business decisions. This ability to enhance business decisions distinguishes business geography from the traditional explanatory frameworks of economic and urban geography. Business geography, moreover, goes far beyond merely the application of geospatial technologies to business requirements. Business geography combines a keen understanding of geospatial technologies and business systems and operations, which together can significantly improve real-time, real-world business decisions.

Business geography has its roots in the traditional location analysis models and applications, mainly siting retail enterprises. These locational techniques emanated from analogue gravity modeling and transformed over the decades into more complex probabilistic expressions of distance-decay interactions of retail consumer demand. Of these advanced models, David Huff's is the most well-known. Although location analysts today incorporate ...