SAGE Reference - Encyclopedia of Gender in Media

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Mass Media

By: Mary Alice Adams
In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender
Keywords:broadcasting; cell phones; films; mass media; new media; radio; television

Mass media is the umbrella term used to describe the communication outlets that deliver information to a mass audience. Traditionally, these entities have included books, newspapers, magazines, telephones, motion pictures, radio, television, and cable. ...

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  Adams, M. (2012). Mass media. In M. Kosut (Ed.), Encyclopedia of gender in media (pp. 197-200). SAGE Publications, Inc., https://www.doi.org/10.4135/9781452218540.n86
  
  Adams, Mary Alice. "Mass Media." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 197-200. Thousand Oaks, CA: SAGE Publications, Inc., 2012. http://dx.doi.org/10.4135/9781452218540.n86.
  
  Adams, M. 2012. Mass Media. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 197-200 Available at: <http://www.doi.org/10.4135/9781452218540.n86> [Accessed 13 Jun 2021].
  
  Adams, Mary Alice. "Mass Media." Encyclopedia of Gender in Media. Edited by Mary Kosut. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 197-200. SAGE Knowledge. 13 Jun 2021, doi: http://www.doi.org/10.4135/9781452218540.n86.
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