SAGE Reference - Encyclopedia of Gender in Media

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Beauty and Body Image: Beauty Myths

In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender
Keywords:beauty; beauty myths; body image

One of the most pervasive and profitable ideologies in mass media is the beauty myth. Feminist media scholars have used the expression beauty myth to denote the media's ability to create a powerful set of unrealistic ideals that keep girls and women ...

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  Kosut, M. (2012). Beauty and body image: beauty myths. In Encyclopedia of gender in media (Vol. 1, pp. 17-20). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218540.n7
  
  Kosut, Mary. "Beauty and Body Image: Beauty Myths." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 17-20. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218540.n7.
  
  Kosut, M. 2012. Beauty and Body Image: Beauty Myths. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 17-20 Available at: <https://dx.doi.org/10.4135/9781452218540.n7> [Accessed 25 May 2022].
  
  Kosut, Mary. "Beauty and Body Image: Beauty Myths." Encyclopedia of Gender in Media. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 17-20. SAGE Knowledge. 25 May 2022, doi: https://dx.doi.org/10.4135/9781452218540.n7.
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