Encyclopedia of Gender in Media

Mary Kosut

doi:10.4135/9781452218540

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Encoding and Decoding

Edited by:
Mary Kosut
In:Encyclopedia of Gender in Media
Chapter DOI:https://doi.org/10.4135/9781452218540
Subject:Media & Gender, Sociology of Gender

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Audience studies include a range of perspectives, from those stressing the power of the media text to those stressing the active audiences' resistance to media messages and their ability to read against the grain. The encoding/decoding model is a representative part ...

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  Kosut, M. (2012). Encoding and decoding. In Encyclopedia of Gender in Media (pp. 80-81). SAGE Publications, Inc., https://doi.org/10.4135/9781452218540
  
  Kosut, Mary. "Encoding and Decoding." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 80-81. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://doi.org/10.4135/9781452218540.
  
  Kosut, M. 2012. Encoding and Decoding. In: Encyclopedia of Gender in Media. Mary Kosut Editor, Thousand Oaks, CA: SAGE Publications, Inc. pp. 80-81 Available at: <https://doi.org/10.4135/9781452218540> [Accessed 6 Dec 2023].
  
  Kosut, Mary. "Encoding and Decoding." Encyclopedia of Gender in Media. Edited by Thousand Oaks: SAGE Publications, Inc., 2012, pp. 80-81. Sage Knowledge, doi: https://doi.org/10.4135/9781452218540.
  
  Kosut, Mary. Encoding and decoding. In Encyclopedia of Gender in Media. Thousand Oaks, CA: SAGE Publications, Inc.; 2012: 80-81. doi:10.4135/9781452218540
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