SAGE Reference - Encyclopedia of Gender in Media

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Cultivation Theory

By: Julie Frechette
In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender
Keywords:attitudes and behavior; cultivation; cultivation theory; mean world syndrome; television; television dramas; television viewers

Cultivation theory is based on the belief that audience behaviors and attitudes are shaped by cumulative exposure to mainstream media, with an emphasis on television as a dominant social force in shaping public opinion. Developed by George Gerbner, the theory contends ...

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  Frechette, J. (2012). Cultivation theory. In M. Kosut (Ed.), Encyclopedia of gender in media (pp. 47-49). SAGE Publications, Inc., https://www.doi.org/10.4135/9781452218540.n19
  
  Frechette, Julie. "Cultivation Theory." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 47-49. Thousand Oaks, CA: SAGE Publications, Inc., 2012. http://dx.doi.org/10.4135/9781452218540.n19.
  
  Frechette, J. 2012. Cultivation Theory. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 47-49 Available at: <http://www.doi.org/10.4135/9781452218540.n19> [Accessed 18 Jun 2021].
  
  Frechette, Julie. "Cultivation Theory." Encyclopedia of Gender in Media. Edited by Mary Kosut. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 47-49. SAGE Knowledge. 18 Jun 2021, doi: http://www.doi.org/10.4135/9781452218540.n19.
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