SAGE Reference - Encyclopedia of Gender in Media

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Cultivation Theory

In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender
Keywords:cultivation theory; television

Cultivation theory is based on the belief that audience behaviors and attitudes are shaped by cumulative exposure to mainstream media, with an emphasis on television as a dominant social force in shaping public opinion. Developed by George Gerbner, the theory contends ...

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  Kosut, M. (2012). Cultivation theory. In Encyclopedia of gender in media (Vol. 1, pp. 47-49). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218540.n19
  
  Kosut, Mary. "Cultivation Theory." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 47-49. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218540.n19.
  
  Kosut, M. 2012. Cultivation Theory. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 47-49 Available at: <https://dx.doi.org/10.4135/9781452218540.n19> [Accessed 29 Jun 2022].
  
  Kosut, Mary. "Cultivation Theory." Encyclopedia of Gender in Media. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 47-49. SAGE Knowledge. 29 Jun 2022, doi: https://dx.doi.org/10.4135/9781452218540.n19.
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