SAGE Reference - Encyclopedia of Gender in Media

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Social Comparison Theory

In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender

Social comparison is a theoretical model that examines psychological phenomena when an individual compares some aspect of the self—body image, for example—to that of others who may be actual, imagined, or implied. Leon Festinger, who is well known for developing cognitive ...

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  Kosut, M. (2012). Social comparison theory. In Encyclopedia of gender in media (Vol. 1, pp. 346-347). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218540.n144
  
  Kosut, Mary. "Social Comparison Theory." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 346-47. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218540.n144.
  
  Kosut, M. 2012. Social Comparison Theory. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 346-347 Available at: <https://dx.doi.org/10.4135/9781452218540.n144> [Accessed 21 May 2022].
  
  Kosut, Mary. "Social Comparison Theory." Encyclopedia of Gender in Media. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 346-47. SAGE Knowledge. 21 May 2022, doi: https://dx.doi.org/10.4135/9781452218540.n144.
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