Encyclopedia of Gender in Media

Mary Kosut

doi:10.4135/9781452218540

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Soap Operas

Edited by:
Mary Kosut
In:Encyclopedia of Gender in Media
Chapter DOI:https://doi.org/10.4135/9781452218540
Subject:Media & Gender, Sociology of Gender
Keywords:soap operas

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Soap operas are often referred to as a “women's genre.” The term soap operas is used to describe daytime radio and television dramas because of their advertising sponsors, which marketed detergents and other household products to homebound female listeners and viewers. ...

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  Kosut, M. (2012). Soap operas. In Encyclopedia of Gender in Media (pp. 342-345). SAGE Publications, Inc., https://doi.org/10.4135/9781452218540
  
  Kosut, Mary. "Soap Operas." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 342-45. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://doi.org/10.4135/9781452218540.
  
  Kosut, M. 2012. Soap Operas. In: Encyclopedia of Gender in Media. Mary Kosut Editor, Thousand Oaks, CA: SAGE Publications, Inc. pp. 342-345 Available at: <https://doi.org/10.4135/9781452218540> [Accessed 6 Dec 2023].
  
  Kosut, Mary. "Soap Operas." Encyclopedia of Gender in Media. Edited by Thousand Oaks: SAGE Publications, Inc., 2012, pp. 342-45. Sage Knowledge, doi: https://doi.org/10.4135/9781452218540.
  
  Kosut, Mary. Soap operas. In Encyclopedia of Gender in Media. Thousand Oaks, CA: SAGE Publications, Inc.; 2012: 342-345. doi:10.4135/9781452218540
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