Reception Theory

Reception theory focuses on the relationship between media and receiver and considers how individual audiences use and make meaning of texts, which can be in the form of television, film, books, or other types of popular culture. The key question for ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles