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Prejudice

  • By: Stephen T. Schroth, Jason A. Helfer & Jeffrey T. Wickman
  • In: Encyclopedia of Gender in Media
  • Edited by: Mary Kosut
  • Subject:Media & Gender, Sociology of Gender

Prejudice represents preconceived ideas or understandings about individuals or groups that are arrived at without full and adequate knowledge about the individuals or groups. Occurring across social categories, prejudice may involve making judgments regarding others ...

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