• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Advertising is the act of drawing the attention of the public to a specific product or service. By employing methods of persuasion, advertisers endeavor to convince members of that public to purchase or otherwise acquire a product or service. In the ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles