SAGE Reference - Encyclopedia of Gender and Society

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Advertising, Gender Images in

In: Encyclopedia of Gender and Society
Edited by: Jodi O'Brien
Subject:Sociology of Gender

It is estimated that the average American is exposed to over 40,000 television commercials per year. When the even larger amount of print advertisements are considered, it is easy to understand why so many scholars of gender and media studies are ...

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  O'Brien, J. (2009). Advertising, gender images in. In Encyclopedia of gender and society (Vol. 1, pp. 15-18). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412964517.n10
  
  O'Brien, Jodi. "Advertising, Gender Images in." In Encyclopedia of Gender and Society, edited by O'Brien, Jodi, 15-18. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412964517.n10.
  
  O'Brien, J. 2009. Advertising, Gender Images in. In: Jodi O'Brien Editor, 2009. Encyclopedia of Gender and Society, Thousand Oaks, CA: SAGE Publications, Inc. pp. 15-18 Available at: <https://dx.doi.org/10.4135/9781412964517.n10> [Accessed 15 Aug 2022].
  
  O'Brien, Jodi. "Advertising, Gender Images in." Encyclopedia of Gender and Society. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 15-18. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781412964517.n10.
  
  O'Brien, Jodi (2009). Advertising, gender images in In:Advertising, gender images in Encyclopedia of gender and society Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:15-18. doi:10.4135/9781412964517.n10
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