SAGE Reference - Encyclopedia of Gender and Society

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Advertising, Gender Images in

By: Marc Jung-Whan de Jong
In: Encyclopedia of Gender and Society
Edited by: Jodi O'Brien
Subject:Sociology of Gender
Keywords:African Americans; Asian Americans; gender advertising; masculinities; media effects; middle class; women

It is estimated that the average American is exposed to over 40,000 television commercials per year. When the even larger amount of print advertisements are considered, it is easy to understand why so many scholars of gender and media studies are ...

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  de Jong, M. (2009). Advertising, gender images in. In J. O'Brien (Ed.), Encyclopedia of gender and society (pp. 15-18). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412964517.n10
  
  de Jong, Marc Jung-Whan. "Advertising, Gender Images in." In Encyclopedia of Gender and Society, edited by O'Brien, Jodi, 15-18. Thousand Oaks, CA: SAGE Publications, Inc., 2009. http://dx.doi.org/10.4135/9781412964517.n10.
  
  de Jong, M. 2009. Advertising, Gender Images in. In: Jodi O'Brien Editor, 2009. Encyclopedia of Gender and Society, Thousand Oaks, CA: SAGE Publications, Inc. pp. 15-18 Available at: <http://www.doi.org/10.4135/9781412964517.n10> [Accessed 15 Jun 2021].
  
  de Jong, Marc Jung-Whan. "Advertising, Gender Images in." Encyclopedia of Gender and Society. Edited by Jodi O'Brien. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 15-18. SAGE Knowledge. 15 Jun 2021, doi: http://www.doi.org/10.4135/9781412964517.n10.
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