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Advertising in Schools

Advertising has contributed to the fabric of education in America on many levels. Students willingly carry corporate logos on their bodies and learn in rooms with advertising on wall posters and from books with cartoon advertisements on the covers. Their teachers tell them to quietly watch Channel One, then go to their next class through a hallway lined by vending machines with exclusive rights. They leave school on a bus with advertising on the ceiling and come back to school for the football game on the billboard-lined stadium. They sell raffle tickets for a new car and coupon books for hundreds of local businesses.

Advertising in American schools gained legitimacy and rose to prominence during the twentieth century. Corporations desire partnerships with school systems in ...

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