Ethnography is the art and science of describing a group or culture from the emic or insider's perspective. The ethnographer writes about the routine, daily lives of people. The patterns are a form of reliability. The ethnographer enters the field with an open mind, not an empty head. Before asking the first question in the field, the ethnographer begins with a problem, a theory or model, a research design, specific data collection techniques (such as fieldwork, participant observation, informal interviewing, and surveying), tools for analysis (including computer programs), and a specific writing style. The final product is an ethnography or an ethnographically informed report or video.

Evaluation Practice around the World


The Evaluator as Ethnographer

Within an ethnographic study, the ethnographer is not just evaluating the “field” of ...

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