• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Ethnocentrism is a tendency to see one's own group as the center of the world and to rate all other groups according to the norms, values, and characteristics of the observer's group. William Sumner is often credited with the first classical ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles