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Personal values are those values that people adopt as principles that guide their life. They are values precisely because they are valuable to the person. The person freely chooses to give them “value” for guiding behaviors and actions in all aspects of his or her life, from family life to working and social life.

If, for instance, a person plays a sport such as tennis, his or her personal sports values will be reflected on the court. Something similar happens at home or at work. “Fair play,” for instance, as a personal value, may be as important on the tennis court, at work, or with friends. The person, although having different dimensions, such as social, interpersonal, communicative, financial, or spiritual, is one and unique. Therefore, if ...

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