A trademark refers to any word, name, symbol, or device used to indicate the origin, quality, and ownership of products and services. The scope of a trademark is broad and includes design, sound, smell, color, product configuration, or groups of letters, numbers, or combinations thereof, which are used to distinguish or identify goods or services made, sold, or provided by others. The primary purpose of a trademark is to provide accurate information to a consumer about the origins of a product. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. As consumers become familiar with trademarks and service marks, and the products and services they represent, their definitions may ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles