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Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a network of private, nonprofit organizations concerned with fair business practices and consumer protection. The BBB has no policing powers, does not give legal advice or assist in breaking legal contracts, and does not make collections or give credit information. The BBB, under the leadership of the Council of Better Business Bureaus, collects and disseminates information about companies based on unanswered or unsettled complaints. In this endeavor, the BBB depends on the input and feedback from consumers. In addition, the BBB provides buyer-seller mediation and arbitration services and monitors advertising and selling practices.

Historical Background

Consumer activism is not a new phenomenon. Its roots can be traced back to early political economists such as John Stuart Mill and Adam Smith, who ...

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