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Satisficing takes place when an individual arrives at a decision that is good enough according to the information at hand. When a person satisfices, he or she is not necessarily arriving at the best decision but at one that is considered adequate for the achievement of the current goals. Satisficing is not a process in which the first-fitting solution is chosen but, instead, is a consideration of what has worked well in the past. It is often used during cognitive tasks such as problem solving where the best solution is difficult to establish. An obstacle to satisficing, however, is that individuals do not usually have access to all the alternatives available because they are simply too numerous to contemplate. As a result of these ...

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