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Deceptive practices are incidences of unfair or deceptive acts that are deliberately made against consumers by businesses. In commerce, sellers may not omit, misrepresent, or make false statements that lead to a consumer decision that is injurious. Deceptive practices are formally defined in Section 5 of the Federal Trade Commission Act (FTCA) and administered and enforced by the Federal Trade Commission (referred to here as the Commission).

The FTCA prohibits unfair and deceptive practices in or affecting commerce. The Commission is an independent federal agency and the only organization sanctioned to enforce the FTCA. It is empowered to act in the interest of all consumers to prevent deceptive and unfair practices and protect consumers from commercial enterprises that mislead or affect consumer behavior or decisions about ...

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