Corporate Social Responsiveness

Corporate social responsiveness refers to how business organizations and their agents actively interact with and manage their environments. In contrast, corporate social responsibility accentuates the moral obligations that business has to society. Responsiveness and responsibility can be viewed on a means-end continuum in that responsiveness can be shaped or triggered by public expectations of business responsibilities. Generally speaking, these responsibilities are implied by the terms of the social contract, which legitimizes business as an institution with the expectation that it serve the greater good by generating commerce while adhering to society's laws and ethical norms. From this perspective, corporations are in a dynamic relationship with society of which responsiveness is key.

Corporations actively interact with and manage their environments through various programs, policies, and procedures, which ...