Corporate Public Affairs

Corporate public affairs is that arm of the organization that deals with interactions of the organization in the nonmarketplace arena of action. The external environment in which organizations operate today is becoming increasingly intrusive and active in attempts to influence and shape organizational actions and decisions. Public affairs is the center of the organization's actions to anticipate, plan, and respond in a thoughtful and articulated manner to issues, problems, and situations. [Page 496]These problems/situations can arise as a result of corporate and industry action or inaction, regulatory proposals, legislative actions, media and special interest actions, and so on. This can involve then dealing with regulatory agencies at all levels, with governmental bodies of all kinds and types, with the media, with the general public, and ...