Consumer's Bill of Rights

The idea of a Consumer Bill of Rights grew out of the consumer movement that began in the 1960s as a protest movement of consumers and their advocates against what they saw as unfair, discriminatory, and arbitrary treatment by business organizations. This movement involved a number of activities that were designed to protect consumers from a wide range of practices that infringed on the rights that consumers were believed to possess in the marketplace. The time was ripe for a new consumer movement that was concerned with a range of issues that grew out of a highly affluent population, a technologically sophisticated marketplace, and a society that in general had high expectations and aspirations for the fulfillment of human needs.

This modern consumer movement had no ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles