• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Questionnaire Design

Questionnaires are one of many ways to elicit information. Researchers who design their own questionnaires need to take steps to ensure that they are validly measuring whatever it is they seek to measure. A strong, well-designed questionnaire starts with the conceptualization of the problem and ends with the visual clarity of the presentation. Poor questionnaire design not only leaves a researcher with incomplete and/or inaccurate information but also wastes the time of the individuals who complete the questionnaire.

Conceptualizing the Problem: What Questions Need to Be Asked?

Before specific questions are developed, it is imperative that a researcher identify what problem he or she is trying to understand as well as consider potential explanations for that problem. This process of conceptualization may use established theoretical frameworks typically ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles