SAGE Reference - Encyclopedia of White-Collar and Corporate Crime

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Marketing Fraud

In: Encyclopedia of White-Collar and Corporate Crime
Edited by: Lawrence M. Salinger
Subject:White Collar & Corporate Crime
Keywords:customers; marketing in schools

Marketing involves all the activities related to the flow of goods and services from their creation to their consumption; it includes the processes of pricing, promoting, and distributing products with the sole aim of increasing the success and the profitability of ...

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  Salinger, L. M. (2013). Marketing fraud. In Encyclopedia of white-collar and corporate crime (Vol. 1, pp. 584-586). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276175.n288
  
  Salinger, Lawrence M. "Marketing Fraud." In Encyclopedia of White-Collar and Corporate Crime, 2nd ed.edited by Salinger, Lawrence M., 584-86. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276175.n288.
  
  Salinger, L. M. 2013. Marketing Fraud. In: Lawrence M. Salinger Editor, 2013. Encyclopedia of White-Collar and Corporate Crime, 2nd edn, Thousand Oaks, CA: SAGE Publications, Inc. pp. 584-586 Available at: <https://dx.doi.org/10.4135/9781452276175.n288> [Accessed 26 May 2022].
  
  Salinger, Lawrence M. "Marketing Fraud." Encyclopedia of White-Collar and Corporate Crime. Edited by2nd ed Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 584-86. SAGE Knowledge. 26 May 2022, doi: https://dx.doi.org/10.4135/9781452276175.n288.
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