SAGE Reference - Encyclopedia of Transportation: Social Science and Policy

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Transit Systems, Marketing Research and Public Relations for

In: Encyclopedia of Transportation: Social Science and Policy
Edited by: Mark Garrett
Subject:Public Policy (general), Transport Planning
Keywords:advertising; market research; marketing planning; marketing research; public relations

Marketing is strictly the science of determining what consumers are willing to buy and how much they will pay, and, therefore, marketing planning should be an important part of the planning of any transit improvements. Through the marketing planning process, improvements ...

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  Garrett, M. (2014). Transit systems, marketing research and public relations for. In Encyclopedia of transportation: Social science and policy (Vol. 1, pp. 1487-1489). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483346526.n516
  
  Garrett, Mark. "Transit Systems, Marketing Research and Public Relations for." In Encyclopedia of Transportation: Social Science and Policy, edited by Garrett, Mark, 1487-89. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781483346526.n516.
  
  Garrett, M. 2014. Transit Systems, Marketing Research and Public Relations for. In: Mark Garrett Editor, 2014. Encyclopedia of Transportation: Social Science and Policy, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1487-1489 Available at: <https://dx.doi.org/10.4135/9781483346526.n516> [Accessed 1 Jul 2022].
  
  Garrett, Mark. "Transit Systems, Marketing Research and Public Relations for." Encyclopedia of Transportation: Social Science and Policy. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1487-89. SAGE Knowledge. 1 Jul 2022, doi: https://dx.doi.org/10.4135/9781483346526.n516.
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