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Decision Making, Neural Underpinnings

  • By: Scott A. Huettel
  • In: Encyclopedia of the Mind
  • Edited by: Harold Pashler
  • Subject:Linguistics (general), Cognitive Psychology (general)

Our lives are fraught with decisions. Many involve very simple options, immediate outcomes, and minor consequences—as when deciding which way to walk through a crowded market or selecting a side dish to go with our lunch order. Other choices can ...