• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Automaticity: Implicit Attitudes

Implicit attitudes, also referred to as automatic evaluations, are immediate and spontaneous evaluations of objects, groups, or behaviors as being pleasant or unpleasant. They occur unintentionally within a fraction of a second after exposure to the stimulus, preceding any reflective ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles