Candidate image is a term often used in social science literature to describe the cognitive image a voter has of a candidate. This image is based upon a number of characteristics largely categorized as a candidate's position on issues and personal ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles