SAGE Reference - Encyclopedia of Social Media and Politics

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Campaigns, Virtual

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:campaigns; Facebook; political campaigns; political communications; virtual; web campaigning; YouTube

Virtual campaigns are promotional and marketing campaigns based upon new information and communication technologies (ICTs). Campaigns can be understood as a series of communicative activities in a set time period arranged by defined [Page 214]strategies based on ...

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  Harvey, K. (2014). Campaigns, virtual. In Encyclopedia of social media and politics (pp. 214-217). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n73
  
  Harvey, Kerric. "Campaigns, Virtual." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 214-17. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n73.
  
  Harvey, K. 2014. Campaigns, Virtual. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 214-217 Available at: <https://dx.doi.org/10.4135/9781452244723.n73> [Accessed 28 May 2022].
  
  Harvey, Kerric. "Campaigns, Virtual." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 214-17. SAGE Knowledge. 28 May 2022, doi: https://dx.doi.org/10.4135/9781452244723.n73.
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