SAGE Reference - Encyclopedia of Social Media and Politics

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Buzz Creation

By: Chiara Valentini
In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media

Buzz creation is a systematic and organized effort to encourage people to talk about a particular organization, institution, person, brand, product, or service and to recommend spreading it to others that are part of their relational networks. The word buzz ...

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  Valentini, C. (2014). Buzz creation. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 150-151). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n57
  
  Valentini, Chiara. "Buzz Creation." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 150-51. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n57.
  
  Valentini, C. 2014. Buzz Creation. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 150-151 Available at: <https://dx.doi.org/10.4135/9781452244723.n57> [Accessed 28 May 2022].
  
  Valentini, Chiara. "Buzz Creation." Encyclopedia of Social Media and Politics. Edited by Kerric Harvey. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 150-51. SAGE Knowledge. 28 May 2022, doi: https://dx.doi.org/10.4135/9781452244723.n57.
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