• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Buzz Creation

Buzz creation is a systematic and organized effort to encourage people to talk about a particular organization, institution, person, brand, product, or service and to recommend spreading it to others that are part of their relational networks. The word buzz ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles