SAGE Reference - Encyclopedia of Social Media and Politics

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VoterVault.com

By: Spencer H. Kimball
In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media

Known as “microtargeting,” voter databases are central to voter contact activity, including fund-raising, recruitment, issue tracking, and “Get Out the Vote” drives. This technique has long been used by businesses to target consumers, and the Grand Old Party (GOP) was credited ...

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  Kimball, S. (2014). Votervault.com. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1354-1354). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n572
  
  Kimball, Spencer H. "VoterVault.com." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 1354-1354. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n572.
  
  Kimball, S. 2014. VoterVault.com. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1354 Available at: <https://dx.doi.org/10.4135/9781452244723.n572> [Accessed 27 Jun 2022].
  
  Kimball, Spencer H. "VoterVault.com." Encyclopedia of Social Media and Politics. Edited by Kerric Harvey. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1354-1354. SAGE Knowledge. 27 Jun 2022, doi: https://dx.doi.org/10.4135/9781452244723.n572.
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