- Entry
- Reader's guide
- Entries A-Z
- Subject index
Viral Seed/Viral Lift
Viral seed/viral lift refers to a ratio between total and paid clicks on an online media asset. Viral seed refers to paid clicks, or clicks coming from advertising that a campaign paid for. Viral lift is the total number of clicks ...
- Celebrities and Pioneers in Social Media and Politics
- Actors and Social Media in Politics
- Antibullying Campaigns
- Antislavery Campaign and Social Media
- Artists and Social Media in Politics
- Born This Way Foundation
- Musicians and Social Media in Politics
- Pioneers in Social Media and Politics
- Television Personalities and Social Media in Politics
- Water.org
- Writers and Social Media in Politics
- Zuckerberg, Mark
- Congressional Social Media Usage (Most Active Members)
- Bachmann, Michele
- Boehner, John
- Cantor, Eric
- Chaffetz, Jason
- Clinton, Hillary
- Coburn, Tom
- Cornyn, John
- DeMint, Jim
- Durbin, Richard J.
- Ellison, Keith
- Ellmers, Renee
- Fleming, John
- Forbes, J. Randy
- Franken, Al
- Gillibrand, Kirsten
- Grassley, Chuck
- Gutiérrez, Luis V.
- Hagan, Kay
- Hatch, Orrin
- Hoyer, Steny
- Inouye, Dan
- Issa, Darrell
- Lieberman, Joe
- McCarthy, Kevin
- McCaskill, Claire
- McConnell, Mitch
- McCotter, Thaddeus
- Menendez, Robert
- Pelosi, Nancy
- Pence, Mike
- Polis, Jared
- Portman, Rob
- Price, Tom
- Ryan, Paul
- Sanders, Bernie
- Schumer, Charles
- Thune, John
- Udall, Mark
- Vitter, David
- Warner, Mark
- West, Allen
- Measuring Social Media's Political Impact
- Amplification
- Clickable Calls to Action
- Click-Through Rate
- CNN Effect
- Dragonfly Effect, The
- Fiscal Cliff Crisis
- Geo-Locational Enabling
- Googlearchy and Politics
- Inferring Sentiment
- Influence on Elections
- Innocence of Muslims, The
- Klout Score
- Long-Tail Nano-Targeting
- Meme Mapping
- Microtargeting
- MoveOn Effect, The
- Myth of Digital Democracy
- Network Influentials
- Pew Internet and American Life Project
- Polarization, Political
- Polling
- Predictive Analytics
- Proxy Measurements
- Psychographics
- Return on Investment
- Search Engine Bias/“Google Bias”
- Search Engine Optimization
- Sentiment Analysis
- Snowball Effect
- Social Authority
- Social Media Optimization
- Social Media Political Gaming
- Trending Topic
- Voter Demographics
- Voter Turnout
- Misuse of Social Media in the Political Arena: Issues and Ethics
- Al Gore's Penguin Army
- Astroturfing
- Cyber-Vigilantism
- Decoy Campaign Web Sites
- Ethics of Social Media in Politics
- Flaming
- Hacktivism
- Hate Speech, Online and Social Media
- Online Smear Campaigns
- Phishing, Political
- Pornography, Revenge
- Push Polling
- Rumors
- Social Media Career Wreckers
- Sockpuppets
- Truthy Research Project
- Vote Different
- Wikipedia Misuse
- Social Media, Candidates, and Campaigns
- 140ELECT.com
- Blog for America
- Brave New Films
- Campaign Strategy
- Campaigns, 2012
- Campaigns, Congressional (2000)
- Campaigns, Congressional (2002)
- Campaigns, Congressional (2004)
- Campaigns, Congressional (2006)
- Campaigns, Congressional (2008)
- Campaigns, Congressional (2010)
- Campaigns, Digital
- Campaigns, E-Mail
- Campaigns, Grassroots
- Campaigns, Organizing
- Campaigns, Presidential (2000)
- Campaigns, Presidential (2004)
- Campaigns, Presidential (2008)
- Campaigns, Virtual
- Candidate Image
- Candidates, Political Branding of
- Coattail Effect
- ContractfromAmerica.org
- Debate
- DemocracyforAmerica.com
- Election Monitoring
- FightTheSmears.com
- Forecasting Elections
- Fundly
- Fund-Raising
- Long-Tail Nano-Targeting
- Negative Campaigning
- Obama for America iPhone Application
- Palin Phenomenon
- Political Base
- Political Information Opportunity Structures
- Political Parties
- Social Media Strategies and Tactics
- Sponsored Listings
- Truth Team
- VoteBuilder.com
- Voter Identification
- VoterVault.com
- We the People
- YouTube Politics Channel
- Social Media, Politics, and Culture
- 100Reporters Whistleblower Alley
- 38Degrees.org.uk
- Addiction, Social Media
- Advocacy Groups, Political Branding of
- Alpha Blogger
- Blogs, Role in Politics
- Born This Way Foundation
- Canada
- Catholic Church and Social Media
- Cato Institute
- Center for Democracy and Technology
- Colbert Report, The
- Daily Show, The
- Data.gov
- Democracy Now!
- Diaspora/Migration
- Digerati
- Digital Citizen
- Digital Government
- DipNote
- Domestic Surveillance and Social Media
- Drudge Report
- E-Democracy
- Electronic Voting
- Europe
- Evolution of Social Media
- FactCheck.org
- Faith-Based Social Change
- Focus Groups
- FreeRepublic.com
- Gender
- Glee
- Global Voices
- Hard Place Theater
- Huffington Post
- Human Rights
- I Am Gonna Be Your Friend Campaign
- i-Docs.org
- Immigration
- Information Abundance
- International Examples of Political Parties and Social Media
- International Online Communities
- International Social Media and Politics
- Islam and Social Media
- Judaism and Social Media
- Latin America
- Lesbian, Gay, Bisexual, and Transgender Rights
- Middle East
- MIT Media Lab
- Mobile Connectivity, Trends in Politics and
- Monarchies, Social Media, and Politics
- Networks, Political
- News Media
- Nonprofit Organizations
- Onion, The
- Open Society Foundations
- Open.Dems
- OpenLeaks
- Participatory Politics Foundation
- Personal Democracy Media
- Petraeus, David
- Political Economy
- Politico
- PolitiFact.com
- Professional Bloggers
- Race/Ethnicity and Social Media
- Radical Decentralization
- Saturday Night Live
- Secondhand Political Engagement
- Social Capital
- Social Media Week
- Sunlight Foundation
- Television and Social Media
- Truthout
- Twindex
- Twitter Archiving Project, Library of Congress
- Twitter Diplomacy
- Ubicomp
- United Nations Global Pulse Initiative and Big Data
- USAID Impact Blog
- Voter Privacy
- Voting, Global Electronic
- Water.org
- Weiner, Anthony
- West Wing Week
- Youth Engagement
- Social Media and Networking Web Sites
- AARP
- Avaaz
- Bambuser.com
- BlackPlanet.com
- Cloud Tiger Media
- DailyCaller.com
- Delicious.com
- Digg
- EdgeRank
- Flickr
- Foursquare
- Friendster
- Google+
- HeadCount.org
- HootSuite.com
- Infographic
- Mashable
- Meetup.com
- Moblog.net
- MOMocrats
- MomsRising.org
- Myspace
- OpenCongress.org
- OpenGovernment.org
- RightOnline.com
- Second Life
- Snopes.com
- Social Networking Web Sites
- StumbleUpon
- Survey Monkey
- Townhall.com
- Trendrr
- Tumblr
- TwitVid.com
- Wikis and Collaborative Project Web Sites
- YouTube
- Social Media and Political Unrest
- 18DaysinEgypt.com
- Arab Spring
- Asia
- Bahrain
- China
- Civil Rights
- Cyber-Jihad
- Cynicism, Political
- Demonstrations, Organizing
- Developing Nations
- Egypt
- Estrada, Joseph
- Fax Machines and Tiananmen Square Crisis
- Flash Mobs as a Political Tactic
- GetUp.org.au
- Great Firewall of China
- Human Rights
- Idlenomore.ca
- India
- Indonesia
- International Unrest and Revolution
- Internet Gathering
- Iran
- Islam and Social Media
- Israeli–Palestinian Conflict
- Libya
- Mamfakinch
- Mosireen.org
- Near-Me Tabs and Political Protests
- Occupy Movement
- OhmyNews
- OpenTunisia.org
- Piccadilly Riots, London
- Quebec, Canada, 2012 Student Protests
- Russia
- Seattle 1999 WTO Protests
- Speak2Tweet
- Syria
- Tea Party Movement
- Terrorism
- Third Palestinian Intifada
- TuniLeaks.org
- Tunisia
- United States
- Voter Apathy
- Wikileaks/Arab Spring
- WikiScanner and Political Spin Doctoring
- YouTube War
- Social Media and Social Issues, Activism, and Movements
- Activists and Activism, Digital
- Africa, North
- Africa, Sub-Saharan
- American Debt Crisis and Twitter
- Anonymous
- Antibullying Campaigns
- Antislavery Campaign and Social Media
- Antiwar Protesting
- Blood Sport Campaigns
- Bottom-Up Campaigns
- Catholic Church and Social Media
- Cause-Marketing Campaigns
- Christian Right
- Citizen Journalism
- Clicktivism
- CODEPINK
- ColorofChange.org
- Committee to Protect Journalists
- Conflict Resolution, Social Media and
- Corporate Social Responsibility
- Crowdfunding
- Digital Diplomacy
- Digital Due Process Coalition
- Digital Media Law Project
- Disaster Relief
- Documentaries, Social Media, and Social Change
- Economic and Social Justice
- Education, Issues in
- Electronic Frontier Foundation
- Environmental Issues
- Faith-Based Social Change
- Feb 17 voices
- Flash Mobs as a Political Tactic
- Foreign Policy
- Gender
- Get Out the Vote Drives
- Global Center for Journalism and Democracy
- Global Warming and Climate Change
- Gun Control
- Health Care
- Homophily
- HopeLab
- I Am Second Movement
- Immersive Journalism
- Immigration
- Indexoncensorship.org
- Interactive Advertising Bureau
- International Intervention
- Internet Society, The
- Islam, Nation of
- Judaism and Social Media
- Lesbian, Gay, Bisexual, and Transgender Rights
- Liberation Technology
- London School of Economics Public Policy Group
- Media Research Center
- Medicare
- Membership Communications Project
- Microfinance Initiatives
- Military–Industrial Complex
- MIT Center for Civic Media
- MoveOn.org
- Nation of Islam Movement
- National Center for Digital Government
- National Freedom of Information Coalition
- National Press Club
- ONE Campaign
- Open Source Politics
- Poverty
- Pro-Choice and Pro-Life
- Project Vote Smart
- Public Affairs Council
- Reporters Committee for Freedom of the Press
- Reporters Without Borders
- Robin Hood Foundation
- Rock the Vote
- Schools4All
- Shot@Life Campaign
- Social Issues Advocacy, Netroots Driven
- Social Issues and Augmented Reality
- Social Media Research Foundation
- Social Security
- Spanish 15M Movement
- Special Interest Campaigns
- Spending and Debt, Government
- Stanford Center for Internet and Society
- Take the Pledge
- Taxes
- Twestival
- Unemployment
- Web Mapping and Online Politics
- WikiLeaks
- World Can't Wait
- World Internet Project
- World Press Freedom Index
- World Without Oil
- Social Media Concepts and Theories
- Al Jazeera Effect
- Algorithmic Authority
- Attention Crash
- Audience Fragmentation/Segmentation
- Avatars
- Backchannel
- Blog Storm
- Blogosphere
- Bounce Back
- Bounce Back Effect
- Buzz Creation
- Cognitive Surplus
- Communication
- Constituencies, Social Media Influence on
- Cultivation
- Cyberculture
- Cyclical Message Strategy
- Demand Progress
- Downstream Liability, Political Implications of
- Earned Media
- Echo Chamber Phenomenon
- Findability
- Folksonomy
- Framing Theory, Social Media and
- Friend-to-Friend Strategies
- Gate Keeping Theory and Social Media
- Going Viral
- Honeycomb Framework
- Identity Politics
- Legacy Media/Old Media
- Luddite
- Microblogging
- Microtargeting
- Minimal Effects Theory
- Morozov Principle
- Multiple Leveraging
- Myth of Digital Democracy
- Opinion Leader Theory
- Opposition Videographer
- Outparty Innovation Incentives
- Persuasion Niche and Political Messaging
- Pornography, Revenge
- Primacy Effect
- Real-Time Communication Nodes
- Recency Effect
- Remix, Political
- Return on Investment
- Rich Media Ad
- Search Engine Data (Use in Social Media Campaigning)
- Selective Exposure
- Sexting
- Shirky Principle, The
- Sleeper Effect
- Social Listening
- Social Media Noise
- Social Media, Adoption of
- Social Media, Alternatives to Commercial
- Social Media, Definition and Classes of
- Social Network Analysis
- Spiral of Silence
- Streisand Effect
- Strong-Tie Social Connections Versus Weak-Tie Social Connections
- Superconnected
- Technological Determinism
- Technological Relativism
- Technology Diffusion Paradigm
- Topology of Social Networks
- Tweet Insurance
- Value
- Viral Marketing
- Viral Seed/Viral Lift
- Virtual Private Networks
- Social Media Regulation, Public Policy, and Actual Practice
- Adbusters Media Foundation
- Advertising and Marketing
- Advocacy Groups, Political Branding of
- Age
- Aggregation
- American Enterprise Institute
- Amplification
- Annette Strauss Institute for Civic Life
- Annette Strauss Institute for Civic Life
- Anonoblog
- Apple v. Does
- Association of Internet Researchers
- Berkman Center
- Big Data
- Blog Syndication
- Blogger Rights and Responsibilities
- Blogs
- Bookmarking
- CAN-SPAM Act 2003
- Carnivore
- Center for Communication and Civic Engagement
- Center for Information Technology and Society
- Center for Innovative Media
- Center for International Media Assistance
- Center for Internet Studies
- Center for Responsive Politics
- Center for Social Media
- Center on Public Diplomacy
- Change.gov
- Change.org
- Chartered Institute of Public Relations Social Media Guidelines
- Chat Rooms
- Cloud Computing
- Cloud Protesting
- Content Communities
- Crowdsourcing
- Daniel Pearl Freedom of the Press Act
- Data Mining
- Deep Packet Inspection
- Department of Homeland Security Social Media Monitoring Initiative
- Digital Cultures Research Center
- Digital Revolution
- Dooced
- ECHELON
- Electronic Privacy Information Center
- Embedding
- Engagement Advertising
- Engagement Features
- Estrada, Joseph
- E-Voter Institute
- Facial Recognition Technology
- Fan Page
- Federal Privacy Act
- Federal Shield Law, Bloggers and
- FinFisher
- Firewalling
- Flog
- Freedom of the Press and National Security
- Functionality
- Geotagging
- Ghost Blogging
- Google AdWords/AdSense in Campaign Strategy
- Hashtag
- Information Aggregation
- Informationalized Nations Versus Industrialized Nations
- Innovation and Technology
- Instant Messengers, IRC and ICQ
- Institute for Public Diplomacy and Global Communication
- Institutional Cabling
- Interactive Documentary
- Internet Forums
- James K. Batten Award
- John Aubuchon Press Freedom Award
- Keystroke Logging
- Lobbyists
- Media and Communication Policy
- Meme Mapping
- Mobile Apps
- Mobile Media User Data Collection and Privacy Protection
- Mobile/Smartphone Messaging
- Moblogging
- Nongovernmental Organizations
- Office of Government Information Services
- Open Data
- Open Source Governance
- Oxford Internet Institute
- Peer to Peer
- Pentagon Digital Engagement Team
- Personalization
- Picasa
- Platform
- Podcasts
- Predictive Analytics
- Presidential Policy Directive 20
- Press Freedom and Online/Social Media Security
- Pretty Good Privacy
- Privacy
- Public Intellectual
- Redalert.com
- RSS Feeds
- Search and Scrape Capability
- Search and Seizure Law and Policy
- Siri
- Skype
- Social Bookmarking
- Social Computing and Social Information Processing
- Social Good Summit
- Social Media and Freedom of Information Act
- Social Media Research Foundation
- Social Media Sharing, P2P, Bit Torrent
- Social Worlds
- Splogs
- Streaming Media
- Tor
- Traffic Analysis
- Transparency
- U.S. Pentagon Social Media in Strategic Communications Program
- User-Generated Content
- Video Privacy Protection Act
- Virtual Environment Technology, Immersive
- Vlogging
- Web 2.0
- Web Metrics
- WhoIs
- World Wide Web, History of the
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