SAGE Reference - Encyclopedia of Social Media and Politics

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Viral Seed/Viral Lift

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:advertising; campaigns; diffusion; lifts; ratio; seeds; web sites

Viral seed/viral lift refers to a ratio between total and paid clicks on an online media asset. Viral seed refers to paid clicks, or clicks coming from advertising that a campaign paid for. Viral lift is the total number of clicks ...

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  Harvey, K. (2014). Viral seed/viral lift. In Encyclopedia of social media and politics (pp. 1324-1324). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n560
  
  Harvey, Kerric. "Viral Seed/Viral Lift." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 1324-1324. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n560.
  
  Harvey, K. 2014. Viral Seed/Viral Lift. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1324 Available at: <https://dx.doi.org/10.4135/9781452244723.n560> [Accessed 3 Jul 2022].
  
  Harvey, Kerric. "Viral Seed/Viral Lift." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1324-1324. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452244723.n560.
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