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Viral Marketing

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Harvey, K. (2014). Viral marketing. In Encyclopedia of social media and politics (pp. 1320-1323). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452244723.n559

Harvey, Kerric. "Viral Marketing." In Encyclopedia of Social Media and Politics, edited by Kerric Harvey, 1320-1323. Thousand Oaks, CA: SAGE Publications, Inc., 2014. doi: 10.4135/9781452244723.n559.

Harvey, K 2014, 'Viral marketing', in Harvey, K (ed.), Encyclopedia of social media and politics, SAGE Publications, Inc., Thousand Oaks, CA, pp. 1320-1323, viewed 2 June 2020, doi: 10.4135/9781452244723.n559.

Harvey, Kerric. "Viral Marketing." Encyclopedia of Social Media and Politics. Ed. Thousand Oaks: SAGE Publications, Inc., 2014. 1320-1323. SAGE Knowledge. Web. 2 Jun. 2020, doi: 10.4135/9781452244723.n559.

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