• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Return on Investment

Governments and politicians are becoming fast learners of strategies for using social media to secure a significant return on investment. Governments tend to determine whether or not an action yields a return on investment by measuring the effectiveness of that action. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles