SAGE Reference - Encyclopedia of Social Media and Politics

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Psychographics

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:consumers; data mining; demographics; Facebook; social media; Twitter; YouTube

Demographics are the external, often visible characteristics of a person such as age, gender, nationality, or educational level. Grouping and describing individuals by way of the demographic categories into which they fit can facilitate analysis and description of groups and ...

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  Harvey, K. (2014). Psychographics. In Encyclopedia of social media and politics (pp. 1039-1040). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n430
  
  Harvey, Kerric. "Psychographics." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 1039-40. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n430.
  
  Harvey, K. 2014. Psychographics. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1039-1040 Available at: <https://dx.doi.org/10.4135/9781452244723.n430> [Accessed 15 Aug 2022].
  
  Harvey, Kerric. "Psychographics." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1039-40. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n430.
  
  Harvey, Kerric (2014). Psychographics In:Psychographics Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:1039-1040. doi:10.4135/9781452244723.n430
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