SAGE Reference - Encyclopedia of Social Media and Politics

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Predictive Analytics

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:advocacy groups; big data; campaigns; data mining; elections; polling; voting

The term predictive analytics broadly refers to various data-mining techniques that examine patterns and relationships using large and complex datasets for the purpose of making predictions of future trends and behaviors. While the term is typically used in ...

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  Harvey, K. (2014). Predictive analytics. In Encyclopedia of social media and politics (pp. 1012-1014). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n419
  
  Harvey, Kerric. "Predictive Analytics." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 1012-14. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n419.
  
  Harvey, K. 2014. Predictive Analytics. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1012-1014 Available at: <https://dx.doi.org/10.4135/9781452244723.n419> [Accessed 18 May 2022].
  
  Harvey, Kerric. "Predictive Analytics." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1012-14. SAGE Knowledge. 18 May 2022, doi: https://dx.doi.org/10.4135/9781452244723.n419.
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