SAGE Reference - Encyclopedia of Social Media and Politics

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Personalization

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:customers; Facebook; media; media and politics; middle class; personalization; social media

Personalization is a key term in understanding contemporary transformations in the economy, technology, media, politics, and culture. In its narrow sense, it means the drive of firms to market products, cultural goods, and information differentiated ...

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  Harvey, K. (2014). Personalization. In Encyclopedia of social media and politics (pp. 956-957). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n396
  
  Harvey, Kerric. "Personalization." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 956-57. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n396.
  
  Harvey, K. 2014. Personalization. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 956-957 Available at: <https://dx.doi.org/10.4135/9781452244723.n396> [Accessed 15 Aug 2022].
  
  Harvey, Kerric. "Personalization." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 956-57. SAGE Knowledge. 15 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n396.
  
  Harvey, Kerric (2014). Personalization In:Personalization Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:956-957. doi:10.4135/9781452244723.n396
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