SAGE Reference - Encyclopedia of Social Media and Politics

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Opinion Leader Theory

By: Marco Morini
In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media

Opinion leadership is conducted by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically, the opinion leader is held in high regard by those who accept his or her opinions. Opinion leadership ...

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  Morini, M. (2014). Opinion leader theory. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 932-932). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n385
  
  Morini, Marco. "Opinion Leader Theory." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 932-932. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n385.
  
  Morini, M. 2014. Opinion Leader Theory. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 932 Available at: <https://dx.doi.org/10.4135/9781452244723.n385> [Accessed 11 Aug 2022].
  
  Morini, Marco. "Opinion Leader Theory." Encyclopedia of Social Media and Politics. Edited by Kerric Harvey. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 932-932. SAGE Knowledge. 11 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n385.
  
  Morini, Marco (2014). Opinion leader theory In: Harvey, Kerric (Ed.),Opinion leader theory Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:932-932. doi:10.4135/9781452244723.n385
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