• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Opinion Leader Theory

Opinion leadership is conducted by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically, the opinion leader is held in high regard by those who accept his or her opinions. Opinion leadership ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles