SAGE Reference - Encyclopedia of Social Media and Politics

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Minimal Effects Theory

By: Marco Morini
In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media

The minimal effects hypothesis states that political campaigns only marginally persuade and convert voters. The hypothesis was formulated during early research into electoral behavior [Page 831]between the 1940s and the 1960s. The hypothesis seemed solid and was associated with the general ...

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  Morini, M. (2014). Minimal effects theory. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 831-832). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n336
  
  Morini, Marco. "Minimal Effects Theory." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 831-32. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n336.
  
  Morini, M. 2014. Minimal Effects Theory. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 831-832 Available at: <https://dx.doi.org/10.4135/9781452244723.n336> [Accessed 16 Aug 2022].
  
  Morini, Marco. "Minimal Effects Theory." Encyclopedia of Social Media and Politics. Edited by Kerric Harvey. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 831-32. SAGE Knowledge. 16 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n336.
  
  Morini, Marco (2014). Minimal effects theory In: Harvey, Kerric (Ed.),Minimal effects theory Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:831-832. doi:10.4135/9781452244723.n336
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